Product Concept Design Decision
“A successful product concept design is not solely born from creative inspiration; instead, it emerges from a rigorous process of systematic validation, ensuring its viability, practicality, and utility.”
Product Concept Design
Product concept design represents the initial phase of the product development process. During this stage, the overall concept for the product takes shape, encompassing the definition of essential features, performance parameters, stakeholder requirements, and potential technologies.
Product Concept Design Decision
Product concept design is a creative and iterative process that generates multiple potential solutions to meet customer needs and business objectives. However, only one concept is ultimately selected to proceed with further development.
An effective approach to product concept design entails formulating the problem as a design decision problem and employing formal decision-analysis techniques within a disciplined decision-making process.
The decision-making process for product concept design involves capturing design goals, specifying the design space, narrowing down options based on viability, practicality, and utility, and ultimately selecting the most promising design choice considering performance and risk factors.
How good is my product concept design decision?
To enhance the likelihood of a successful product concept design, it is important to adhere to the following principles:
Clearly understand stakeholders' needs and preferences and obtain formal approval.
Ensure that the design is functional and aligns with the requirements and specifications.
Enable stakeholders to identify areas for improvement and make necessary adjustments to their preferences, if needed.
Avoid prematurely narrowing down the decision space, and instead employ an informed and defendable approach to converge on the final design.
Consider the potential outcome risks and the risk consideration attitudes of stakeholders throughout the decision-making process.
DAO Product Concept Design Explorer
The DAO Product Concept Design Explorer is an innovative application built upon DAO's patented “Generative Decision Intelligence Foundation”. It offers a powerful solution to navigate the complexities of product concept design. Whether dealing with straightforward scenarios or a combinatorial explosion of design choices in engineered products, this application provides a comprehensive and efficient approach.
In many cases, product design involves a compositional architecture, allowing the assembly of sub-systems or components. However, the abundance of design choices requires careful evaluation based on viability, practicality, and utility filters.
With the DAO Product Concept Design Explorer, you gain access to an integrated platform that combines process and project management, human-in-the-loop decision analysis, and interactive design space exploration. This enables confident decision-making and facilitates seamless progression to the subsequent phases of the system development life cycle.
Salient features of the DAO Product Concept Design Explorer include:
"Design components" Knowledge Base Builder
Guided development of Conceptual Architecture Specification
Batch or on-demand viability testing of designs
Automatic discovery of non-dominated design concepts
Support for a diversity of assessment methods
Risk-informed design space visualization
Collaborative decision-making using set-based design methodology
The DAO Product Concept Design Explorer empowers you to effortlessly navigate complex product design scenarios and make informed, superior design choices with confidence.